Successful Marketing Of Your
Home Requires A Complete,
Systematic Approach. Here’s a checklist of my 21 Point Top Dollar Marketing Plan I employ. You’re welcome to use any of these elements to market your home. To motivate a successful sale, you need to employ a systemized approach to marketing your home. There’s no ONE single method that will automatically make your home sell immediately. 1. Submit your home listing for exposure to over all active agents in the Austin area via Multiple Listing Service databases. 2. Enter your home listing on my web site www.ClausMarkussen.com with nation wide syndication of all major search engines like Google, Yahoo, Trulia, Zillow… etc. 3. Provide you with PROVEN professional advice on dressing your home to show exceptionally well, and to sell for the highest possible price. 4. Promote your home with local magazine and newspaper advertisements targeted specifically to home buyers. 5. Create custom publicity flyers about your home for personal distribution to all active agents in the community. 6. Create a custom “listing book” to be placed in your home for buyers to reference home features, lot, utility and tax information, neighborhood benefits, schools, shopping, medical and other buyer advantages of your home. 7. Maximize showing exposure through professional signage—ALSO specifically designed with proven strategies to motivate buyer calls. 8. Place an information flyer box to attract potential drive by buyers. 9. Enhance convenience of buyer viewing, yet maintaining security for you and your family by placing your home on a key safe Lockbox. 10. Educate you and your buyers on the numerous financing plans to make buying your home EASY! 11. Suggest constructive changes to your home to make it more appealing…and a higher-priced sale more likely to interested buyers. Many of my suggestions can capture up to $10 for every $1 invested. 12. Send a personalized letter to all residents in your neighborhood promoting the features and lifestyle benefits of your home. Studies have shown many homes sell because neighbors referred friends and acquaintances. 13. Keep you educated and up-to-date on listing and selling market conditions in your area. 14. Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc. 15. Promote your home through craigslist.com local and nationwide exposure to buyers in the area around the country. 16. Set up and advertise a Free Recorded Information Line promoting the features and lifestyle benefits of your home and attract prospective buyers. 17. Ensure your home security by tracking all home showing agents and the public using special electronic lockbox key access reporting. 18. Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase —saving you time and money from unqualified buyers. 19. Actively represent YOU in contract negotiations with buyers to help get the highest selling price for your home, and minimize any stress incurred in selling your home. 20. Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing. 21. Personally deliver your proceeds check at the closing of your home. Sincerely, Claus Markussen, Realtor, ePro, Texas Land & Homes 512-422-7513 |